Thu, 09 September 2010  18:07:12
Choices 13 Comment(s)
12 Jul, 2010 05:50:04
By Rohan Samarajiva
Sri Lanka price floor for mobile calls
July 12, 2010 (LBO) - It is not the responsibility of a regulatory agency to ensure the profitability of telecom operators. Yet, when every single operator in the country, including the incumbent who used to make profits even under inefficient government management, starts bleeding red ink, it is not possible for the government and the regulatory agency to sit on their hands.
After years of bad policy decisions and regulatory inaction that led to a crisis in the industry, finally, the government has started to act. In June, the TRC announced that the previous Sending-Network Keeps All (SKA) regime was being replaced by a mobile termination rate regime, with the termination charge being set at 50 cents a minute for a call and 15 cents for an SMS.

Then in July it announced that a floor price of 2.0 rupees will be set for all voice calls, excluding those covered by previously sold packages.

Action was needed

Sri Lanka is on the cusp of widespread Internet use. This will be driven more by mobile networks than by the fixed network or by the fading WiMAX fixed-wireless solution. Necessary preconditions are

• Building out of 3G mobile networks that can be accessed using various mobile devices and by dongle-equipped computers (desktop or laptop) across the island, and

• Investments in applications that people can use such as agricultural information services, m-commerce services, etc.

Both conditions require significant new investments. Especially in light of the Sri Lankan telecom sector being flagged as high regulatory risk in telecom by Fitch Ratings ("Telecom Regulatory Risk - South and South-East Asia", December 2009: http://lankabusinessonline.lk/fullstory.php?nid=1620968137), investment requires high rates of return.

Obviously, companies operating in multiple countries would not invest in a country with high regulatory risk which was pursuing policies that led to all the operators losing money. The drop in investment had started in 2009, with cuts of around 60 percent estimated.

But what action?

It was clear that the arbitrarily imposed Sending-Network Keeps All regime (SKA), whereby an assumption was made that calls being terminated on different networks were about the same in volume, had to go. Not only because the assumption was not supported by evidence, but because it led, in combination with artificially high termination rates for calls coming into Sri Lanka from foreign destinations, to an upsurge in illegal bypass, resulting in both operators and the government being deprived of legitimate revenue while enriching black-money businesses.

The best evidence of illegal bypass is the mobile screen itself. When the incoming number display shows a local number but the call is from abroad, that is an illegally terminated call. So the TRC did the right thing in June, by replacing SKA with a mobile termination regime.

Contrary to some confused reporting at the time, this should have had no impact on retail prices (except in one instance, discussed below). Mobile Termination is a wholesale payment; some operators would have had to make payments; others would have received payments. As long as it is not set excessively above costs, it is simply a cost of doing business for operators.

While no one got paid for terminating calls originated on other Sri Lankan networks under SKA, those terminating more call minutes will now get paid more; but even the large networks will have to pay the smaller networks when they terminate calls, so there is a degree of netting off. Now that illegal-bypass calls that look like they originated from local numbers can no longer be terminated for free on other networks, operators will have greater incentive to identify and cut off illegal bypass SIMs.

The one retail package that should have been affected by the end of SKA was the government-servants’ package Upahaara that gave free calls to Sri Lanka Telecom fixed phone during daytime, up to 6 PM. Under SKA, one could argue that the mobile operator was simply using off-peak capacity and not spending more money to provide these free calls.

But once SKA was removed, they had to pay 50 cents a minute to Sri Lanka Telecom in order to complete the free call.

Under fully competitive conditions, companies are free to sell certain products below cost and certain above cost, as long as they make enough money to stay in business. But telecom markets are not fully competitive. Therefore, all the licenses under which the operators provide services contain specific provisions against anti-competitive practices. Given the mobile operator offering the government-servants’ package was a subsidiary of Sri Lanka Telecom, a prima facie case existed for an investigation of whether the below-cost offering was anti-competitive and in violation of license conditions.

The free calls did not only hurt the mobile operators. They cannibalized the fixed operator, causing for the first time the return of fixed connections in favor of mobile (http://lbo.lk/fullstory.php?nid=225908997). If one could call free from a mobile, why pay for calling from a fixed phone?

Instead of conducting a broad ranging investigation of anti-competitive practices in the industry, the TRC has now come up with an official floor price, becoming, in effect, the telecom industry’s cartel manager.

This is a pity. Yet, one can understand the rationale in light of the parlous state the industry had been placed in by years of bad policy and regulation combined with the extraction of excessive spectrum fees and such (the TRC contributed 9 billion rupees out of the total of 20 billion rupees contributed by government enterprises to government revenues last year: http://www.lbo.lk/fullstory.php?nid=1462202202).

One hopes that the TRC will step away from the cartel manager function as quickly as possible and address the underlying causes of the telecom industry’s problems, including spectrum refarming, the policing of anti-competitive practices, and the reduction of excessive taxes. The future

Voice calls will be “free” in the future. The quotation marks signify that nothing is really free. In the natural evolution of the industry, there will come a time when customers will pay for connectivity in various forms, either by data volumes or time. Voice will simply be one among many applications they can use as part of this connectivity bundle. If the government at least desists from doing wrong things, this most dynamic of Sri Lankan industries will flourish again, and we will, in due time, get to make free calls.

Rohan Samarajiva heads LirneAsia, a regional think tank. He was also a former telecoms regulator in Sri Lanka. To read previous columns go to LBOs main navigation panel and click on the 'Choices' category.

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READER COMMENT(S)
13. Reality Aug 13
This floor price introduction is for the state to secure its revenue and nothing to do with the service providers. The providers price war will continue with bonuses, rebates, special offers and various new ideas. The fix on the call charge will increase the revenue income in way of taxes for the government. Who's fooling Whom.
12. Kumara Ratnayake Aug 07
Well Said Peter..!

In fact, I am also a person who has raised my concerns to the moderator of this site about harshly moderating my comments for no valid reason.

Anyway, it is really good to see this kind of a dialog taking place regarding a troubled industry in the country.

11. Dinesh Aug 03
Hi Rohan, I have some issues with this one:

you correctly state "It is not the responsibility of a regulatory agency to ensure the profitability of telecom operators."

You then imply that the telecom user should somehow bear the burden of the industry's losses. A free market has a very effective system of guiding entrepreneurial capital allocation decisions - the price system. When an industry incurs losses, the market is signalling the industry that it has made a bad capital allocation decisions and that such errors should be corrected. That might be by an industry contraction, failure of a participant, curtailment of new investments until demand catches up to current capacity etc. You also imply that an incumbent bleeding red ink is an indicator of a crisis. Not so. Perhaps there are smaller, more efficient, and profitable operators. If so, maybe the incumbent should go out of business. TRC should just step aside and let the industry sort itself out.

Personally, I don't see a need for a regulator in the first place - frequency rights can be market determined rather than regulatory driven. In a perfectly free market model, no one will own a frequency. Any operator can use unutilised bandwidth.

Any conflicts between operators will be settled on the homesteading concept: the guy who was there first gets priority. I stand to be corrected, but I believe such technology exists.

Eliminating the regulator will automatically eliminate the corruption that others have commented on.

10. PETER Aug 02
Am shocked by the comments of tolerance towards corruption of private sector and argument to say that it is only a concern for shareholders.

They are certainly not a concern for shareholders only. Havent you learnt in your basiscs there are many stakeholders in a company. And according to latest (post financial crisis) thinking shareholder wealth maximization argument is changing fast.

if a company is currupt it is a cost to econony as a whole and who pays for the corruption = ALL STAKEHOLDER including CUSTOMERS.

IF corruption is there, it reduced state revenue and this in turn add burden on evey ciizen.

It is no secret that private sector has corrution and practices that are not so ethical. this is contrast to what the business community preach or lament about state corruption. State is also corrupt, no doubt, but private sector is equally corrupt.

Anyway i stopped putting comments in this site sometime ago cos of the immaturity and biased nature of the comments, but felt like putting this one.

9. Jayantha Ranatunga Jul 31
Rohan has contested the logic of Nihal's comments. I am uncertain to what extent the private sector condones/tolerates corruption. However if there is any, I agree with Rohan that it is the shareholder who suffers, provided there is adequate competition.

But when the regulator steps into bailout the shareholder by passing the suffering to customer/consumer then it is my problem.

8. lankaputhra Jul 30
Did anyone notice the Dialog Telecom had posted profit above One Billion rupees? Is there a requirement floor price when Teleocm operators still making billions! The profit is shown and the attitude of TRA shows their recklessness towards the consumers having brought the Floor to floor the consumers. TRA, please bring a Cap to the prices not a Floor when it is evident Telcos are still making billions!
7. Kumara Ratnayake Jul 27
Irrespective of the place of corruption, we all must condemn corruption at all times. Be it private or public organizations, the corruption must be condemned!!

I am not sure about the accuracy of below comment from Mr. Nihal Perera. However, I think the more we make the public aware of the places of corruption, the lesser the chances of corruption repeating at those places.

6. Rohan Samarajiva Jul 27
I am puzzled by the relevance of these last comments or even of their logic.

If there is corruption and embezzlement in private companies, it is the shareholders who suffer; when those practices occur in government-owned organizations, the tax payers suffer.

There is a qualitative difference between the two: in the former instance it is the shareholder's problem; in the latter it is mine. It is universally accepted that there should be higher standards and oversight for public enterprises than for private.

5. nihal perera Jul 27
Yoshi..!! You are soo true..!!
The level of corruption at private institutes, specially Telecom industry, is way too high..!!

Just imagine, we are talking about hundreds of millions of USD projects in telecom industry. For example, if a project value is USD 100 million, simple 1% of the project is USD 1 million. This is equal to Rs. 113 millions ...!! Wow...pretty big!! These are the commission numbers at telecom operators...!! These monies don't even reach this country... they are staying back at safe havens..!! The only difference is that these monies are not of local public. Instead they belong to the telecom equipment/infrastructure suppliers. So, in a way, there is nothing wrong taking such commissions, I guess!! :-)

In reality, the corruption at government institutions are merely negligible when compared with private sector.

4. Yoshi Jul 18
Biggest mistake done by private sector in Sri Lanka is to say inefficient gov sector.

It is the private sector which is more corrupt and inefficient but sadly no one speaks about it.

3. Jayantha Ranatunga Jul 16
This will create a bad precedence, a floor price by the regulator!. I thought the regulator is to look after the interests of the masses who have no voice or bargaining power, in contrast to the powerful network operators.
2. asoka Jul 13
I don’t think it’s correct that the government interfere with the businesses. You should all ways allow market forces to decide the price.

Such action might raise question regarding governments un-biasness because of involvement with SLT and through that mobitel.

1. Trinesh Perera Jul 12
I think it is high time to consolidate the Mobile and Telecom operators in SL. 5 Mobile operators are too much to a country with 20 million people. 3-4 would be ideal size. Many operators are not innovative compare to other careers in the world. So they blame the regulator for their own failures.

If you look at how many Mobile VAS services that is targeted to average sinhala or tamil speaking customers, then it is less than the fingers in your both hands. I think, what operator has done was right and now it is up to the operators to get dirty and do some innovative thinking to make money.